Category: news

Building on the profound legacy of the HEC China Model Expo—established 25 years ago—and leveraging its long-term cultivation and research in the East China market, the inaugural China Hangzhou International Model Culture Festival has received enthusiastic support from both new and long-standing partners. Since the official announcement of the festival, exhibitor recruitment has progressed smoothly, while preparations for exciting competitions and themed on-site interactive activities are also well underway.

As the largest model industry event in the Asia-Pacific region, the China Model Expo is making its first move southward with a comprehensive upgrade in the form of the China Hangzhou International Model Culture Festival. From the moment the dates were confirmed, the event has drawn wide attention and high expectations. To further enhance the experience for exhibitors and visitors alike, the festival has optimized its venue plan—Hall 1B and Hall 1C of Phase I at the Hangzhou International Expo Center will now be utilized, offering more spacious areas and improved facilities. Upgrades have also been made to visitor flow, transportation planning, and dining services, aiming to create a more convenient and comfortable exhibition environment.

We sincerely invite model enthusiasts and industry peers from around the world to gather in Hangzhou this November and witness together this grand celebration of model culture!